Wednesday, 28 May 2025 – The Bradfield Development Authority and OMRON – a leading Japanese industrial automation solutions provider -have today committed to work together to promote innovation in Western Sydney’s advanced manufacturing sector.
Under the agreement, the Bradfield Development Authority’s Advanced Manufacturing Readiness Facility (AMRF) will work with OMRON’s global network of Proof of Concept Centres to promote innovation, technology exchange, and productivity improvements across Western Sydney’s growing manufacturing sector.
OMRON is a global leader in industrial automation with a strong track record of supporting manufacturing innovation through robotics, artificial intelligence, and machine learning.
The Memorandum of Understanding (MoU), signed at Bradfield City Centre, marks major step to build Australia’s first city in 100 years, a city powered by high-tech industries and underpinned by a world-class advanced manufacturing ecosystem.
The AMRF, located in the heart of Bradfield City Centre, provides cutting-edge equipment, training, and expertise to support enterprises to innovate, scale and adopt new manufacturing technologies. The collaboration with OMRON will support shared research, technology demonstration, and industry upskilling.
Deputy Premier and Minister for Western Sydney Prue Car said:
“Western Sydney is already a powerhouse of economic growth, and partnerships are critical in accelerating the region’s transformation into a hub for advanced manufacturing. “
“Our continued focus on the growth and development of Bradfield means more high-quality, highly skilled jobs for Western Sydney residents, in their own backyard.”
Minister for Planning and Public Spaces Paul Scully said:
“This partnership demonstrates how Bradfield is already becoming a magnet for global innovation, investment and opportunity.”
“By connecting local industry with international leaders like OMRON, we’re helping Western Sydney businesses compete and thrive in a global market.
Minister for Industry and Trade Anoulack Chanthivong said:
“OMRON’s involvement with the Advanced Manufacturing Readiness Facility is the NSW Industry Policy in action and will see Western Sydney businesses gain access to cutting-edge automation technology, global best practice, and new opportunities to scale their ideas.”
“We’re proud to support initiatives that not only accelerate advanced manufacturing but also reinforce NSW as a leader in technological capability and industrial transformation.”
Bradfield Development Authority CEO Ken Morrison said:
“Advanced manufacturing is vital, boosting industry productivity across diverse sectors throughout Australia.
“AMRF’s agreement with OMRON will help us to identify opportunities that create opportunities for businesses to enhance their operations in Western Sydney.”
Henry Zhou, Managing Director of OMRON Australia, said: “We are thrilled to collaborate with the Bradfield Development Authority to advance Western Sydney’s emerging advanced manufacturing sector.”
Motohiro Yamanishi, Company President, Industrial Automation, OMRON, attended the MOU signing ceremony alongside other senior leaders and commented:
“This initiative strengthens the long-standing Australia–Japan economic partnership and reinforces the close business relationship between Japanese industry and the NSW Government.”
Background
- Located in Bradfield City Centre, the AMRF provides world-class manufacturing support to help businesses innovate, scale and stay ahead in a competitive market.
- A global leader in automation and robotics, OMRON empowers manufacturers in food, pharma, logistics, education and agriculture to advance smart manufacturing. For more information, visit omron.com.au/poc
About Bradfield Development Authority
The Bradfield Development Authority is [the NSW Government agency] building a stronger future for Western Sydney by delivering Bradfield City Centre, attracting investment into the Aerotropolis, and driving industry growth.
We work with all levels of Government, partners, and the community to leverage more than $26 billion of Government infrastructure investment in the region and realise the enormous opportunities of the new 24/7 Western Sydney International (Nancy-Bird Walton) Airport.
As Australia’s first new city in 100 years, Bradfield City will become a vibrant, global city with future-focused advanced industries, delivering 20,000 new jobs, 10,000 new homes, and economic development for the region. More information: https://www.nsw.gov.au/departments-and-agencies/bradfield-development-authority
About AMRF
The Advanced Manufacturing Readiness Facility (AMRF) is an innovation accelerator anchored in Bradfield City. It offers shared facilities with advanced technology, expertise, training, and networks, helping manufacturing businesses grow faster, reduce risks, and compete globally.
It provides world-class manufacturing support to help businesses innovate, scale, and stay ahead in a competitive market. The AMRF is central to the economic development strategy underpinning Bradfield City Centre.
The AMRF is at the heart of the economic development strategy that underpins Bradfield City Centre. By strengthening the Australian manufacturing sector, we’re creating more high value jobs and leveraging more than $20 billion of infrastructure investment in the Aerotropolis. More information: https://www.amrf.sydney/
About OMRON Corporation
OMRON Corporation is a leading automation company with its core competencies in Sensing & Control + Think technology, and is engaged in a wide range of businesses including industrial automation, healthcare, social systems, device & module solutions. The company transcends the value creation by leveraging diverse data acquired through these businesses and linking it to the data solutions business. Established in 1933, OMRON has about 27000 employee worldwide, working to provide products and services in more than 130 countries, contributing to the creation of a better society.
For more information, please visit https://www.omron.com/global/en/.
About OMRON Automation in Oceania
OMRON is a global leader in automation, robotics, and smart manufacturing solutions, empowering businesses to solve societal challenges through innovation. With over 90 years of global expertise and 37 years of local presence in Australia and New Zealand, OMRON supports manufacturers in food & beverage, medical & pharmaceutical, logistics, agriculture, and education, delivering tailored automation solution to meet evolving business needs. For more information, please visit:
OMRON Automation and Robotics Australia
OMRON Automation and Robotics Australia Store
LinkedIn
Media Contact:
Brand Communications
Department OMRON Corporation
Tel: +81-75-344-7175
Group Photo Information
1 Left – Right #1 Ben Kitcher, Executive Director, Advanced Manufacturing Readiness Facility (AMRF), Bradfield Development Authority #2 Allan Leung, NSW State Manager of OMRON Automation and Robotics Oceania #3 Don Teng, Managing Director of OMRON Industrial Automation Asia Pacific #4 Masayuki Yamamoto, Executive Officer, Senior General Manager Global Solution Sales Division HQ of OMRON Industrial Automation Company #5 Jennifer Westacott AO, Chairperson, Bradfield Development Authority #6 Motohiro Yamanishi, Managing Executive Officer, Company President of OMRON Industrial Automation Company #7 Ken Morrison, CEO Bradfield Development Authority #8 Henry Zhou, Managing Director of OMRON Automation and Robotics Oceania # 9 Shannon Dearing, Associate, C&E Investment Attraction, Bradfield Development Authority # 10 Ariel Ellis, Executive Director, Investment, Industry & Partnerships, Bradfield Development Authority
